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About us


We’re always asked why we use the number 37 as part of our brand name. Well, here’s what our founder must say.

“Hi everyone, I am Judy. At my 37’s, I was diagnosed with breast cancer. It was my families and friends who give me strength to go through that toughest time. I am so grateful for these people I have. In honor of them and to memorize that life chapter, 37 was founded.”


At 37, we create with purpose. Some of our products are composed of topics like friendship, love and adventure, to inspire an authentic connection between us and help us realize we are not alone in our journey. Some are thoughtfully including the unexpected challenges of loss, hurt and heartache, to help us gain strength to move through our pain.

To meet different people’s demands, we founded 37couple37Jewelryand 37Bracelet.

At 37couple, our online space was created for the couple who is in love, feel that they have found their soulmate, and have a desire to express their love openly to each other. 

Whether you’re a new flame that’s growing in your desire for each other… engaged and looking for a fun way to spice up your wedding festivities… or you’re celebrating an anniversary with family and friends, and you want to remember this moment…

We can help you express your love in a meaningful way.

At 37Jewelry, beautiful cards are designed with meaningful words to bring wearer courage and strength. Jewelry here are made of sterling silver and plated by platinum, 14K rose gold or 14K gold. Full of elegant and never fade.

At 37Bracelet, all inspirational messages are engraved on bracelets, necklaces and rings. Most products here are made of stainless steel which cost lower and easy to be maintained.

Choose whatever you like, that’s the most important!


At 37, giving back has always been at the core of what we do. Over the last few years, we’ve partnered with more than 50 charities around the world to donate over $0.1 million to causes you care about.

We are always striving to do more and are constantly on the lookout for more charities that can benefit from 37.

If you know one, please do not hesitate to contact us at or We are more than willing to provide the help.